About

The Lincoln MBA Challenge is a brand-new initiative straight from the boardroom at the Lincoln Motor Company. This specifically designed program allows MBA students to face real-world marketing challenges and compete against other top-tier students in creating authentic marketing strategies and implementing those strategies in a test-drive challenge.

This year’s participants are tasked with targeting a specific market segment: making the Lincoln brand relevant to lawyers and law students within their communities.

Through the Lincoln MBA Challenge, participants will:


  • Think like high-level executives and put together a strategic marketing plan to help Lincoln solve a real world marketing challenge.

  • Gain exposure to upper-level management at the Lincoln Motor Company.

  • Work with a local Lincoln Dealership to execute a test-drive challenge encouraging lawyers and law students in their communities to come out and test-drive a Lincoln.

  • Have the opportunity for their marketing strategies to be implemented by the Lincoln Motor Company in an upcoming year.

  • Be scored based on smart innovation, brand consistency, real-world application and how many test-drives they get.

  • Win up to $10,000 for their on-campus MBA marketing clubs.

The Prizes

Prize

The team that comes in first place will win $10,000 that will be awarded directly to the school's MBA marketing club.

Prize

The team that comes in second place will win $4,000 that will be awarded directly to the school's MBA marketing club.

Prize

The team that comes in third place will win $2,000 that will be awarded directly to the school's MBA marketing club.